Media

This is where I think out loud about media—how it works, how to work with it, and what’s worth paying attention to. You’ll find book reviews sitting alongside practical advice for getting noticed on LinkedIn, commentary on trends I’ve spotted, and observations about the strange world of digital communication. Some posts are about consuming media thoughtfully, others about creating it strategically. It’s equal parts critic’s notebook and practitioner’s playbook for anyone trying to navigate, understand, or make the most of our perpetually online world.