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Brand Guidelines

Core Brand Colours

Primary #8838e0
Secondary #355afe
Tertiary #000000

Typography

Our primary font is Elza from Adobe Fonts, which conveys a modern and sophisticated look. In cases where Elza is not available, please use a similar sans-serif font (e.g., Arial or Helvetica) to maintain visual consistency.

The quick brown fox jumps over the lazy dog.

Elza — Primary Typeface

Brand Gradient

The gradient, transitioning from our Primary colour (#8838e0) to our Secondary colour (#355afe), is ideal for banners, headers, or large visual elements. Use this gradient to add dynamism and depth to your design.

Usage Instructions

  • Ensure sufficient contrast for any text over the gradient; use overlays if necessary.
  • The gradient works best on large areas where the colour transition is clearly visible.
  • Feel free to adjust the angle of the gradient to suit your layout, while maintaining the core transition between the two colours.

Logo Usage Guidelines

  • Clear Space: Always maintain a clear space around each logo equal to the height of the "N" in NIC PARKES. This space should be free of any other graphics or text.
  • Minimum Size: To ensure legibility, do not reduce the logo below 100px in digital applications or 1 inch in printed materials.
  • Backgrounds:
    • Full Colour: Best used on neutral or light backgrounds where the colours can stand out.
    • All White: Ideal for dark or busy backgrounds to ensure contrast and legibility.
    • All Black: Use on very light backgrounds or when a monochromatic look is desired.
  • Scaling & Proportions: Always scale the logos proportionally. Avoid stretching, compressing, or otherwise distorting any aspect of the logo.

Sizing and Scaling

Proper sizing ensures the logo remains clear and impactful:

  • For digital use, adjust the size as necessary while maintaining legibility and clear space.
  • For print applications, adhere to the minimum size guidelines.
  • When to use each logo:
    • NP Icon: Use when a compact, symbol-only representation is needed.
    • Wordmark: Use when the brand name should be explicitly stated.
    • Combined Lockup: Use in formal or primary communications to represent the full brand identity.

Application of Brand Colours

  • Use the Primary (#8838e0) and Secondary (#355afe) colours as the main accents in your design.
  • The Gradient from Primary to Secondary can be effectively applied to large areas such as website headers, banners, or backgrounds to create a dynamic visual impact.
  • The Tertiary (#000000) is best suited for text or design elements where high contrast is required.

For any questions or if you need further clarification on logo usage, please contact the brand management team.