When everything’s changing and nothing’s clear

Senior marketing and communications leadership for transformation, integration and rebuild.

You’ve just acquired a company — or been acquired. You’re integrating teams that don’t know each other yet, inheriting systems that don’t quite fit, and trying to move forward while everything’s still in flux.

Or maybe it’s not an acquisition. Maybe the strategy’s changed, the structure’s shifted, or marketing has grown organically into something that no longer makes sense. Either way, you need someone who can make sense of the mess, turn it into something that works — and bring people with you through the hard part.

That’s what I do. Whether it’s 300 people or 8,000.

01

Making sense of the mess

I map what's actually happening — the strategy, structure, problems, politics — and build a clear picture, not just the org chart version.

02

A plan that doesn't sit in a drawer

A 100-day roadmap for what needs to happen, in what order, to get marketing aligned to business strategy.

03

Deliver it

I roll up my sleeves and get on with it. Strategy means nothing if no one makes it happen.

04

Staying to make it land

I'm not the person who leaves after the strategy slide. I roll up my sleeves and make sure it actually happens.

05

Bringing people with you

Change only works if people come through it, not just survive it. I help make that happen — whether it's 300 people or 8,000.

06

Building for the long term

Not just fixing the immediate problem, but creating a long term system and solution.

1

Ask a lot of questions

I start by understanding what's really going on — the strategy, the problems, the politics, the people. Not just what's on paper.

2

Map the current state

I build a clear picture of where things are, where the gaps are, and what's actually working versus what everyone assumes is working.

3

Develop a 100-day plan

A practical roadmap — what needs to happen, in what order, to get marketing working properly and aligned to business strategy.

4

Make it happen

I stick around, roll up my sleeves, and help deliver — bringing people along rather than dragging them through.

During the short time I worked with Nic, I was impressed by how he juggled strong leadership with strategic clarity, and deep expertise in communications. He works at such a pace and has a rare ability to take complex challenges and shape them into clear, actionable strategies that help to empower teams to deliver.

David Barber Internal Communications Consultant

Nic and I worked together for a while during my time at Virgin. He was always very responsive, impressively knowledgeable, calm under pressure and generous with his time. A real comms professional and a nice guy.

Mel Diamond Head of Communications, Virgin

When everything’s changing and nothing’s clear

What I bring